Useful Tips for Organizing a Plant Tour

Useful Tips for Organizing a Plant Tour

Plant tours

Visiting a facility during an official tour, be it a factory, an office building, or any other type of company, is extremely important for a wide variety of reasons. As an investor, someone might want to look into potential businesses that can earn them an excellent return profit. And as a potential worker, they might want to get to know a future employer a bit more intimately. Obviously, people can look at feedback, user reviews, quarterly earnings reports, and other details. But in all honesty, seeing the company’s gears turning in person really is the best way to judge whether someone would want to be involved with this company or not, no matter the capacity.

That’s why tour organizing is exceptionally vital. A business owner like yourself will have to put their best foot forward in order to impress the visitors. And it all comes down to proper organization. There are many ways you can host a tour, but finding a list of the ones that work is surprisingly difficult.

Luckily, we’re here to help. In this article, we’re going to provide you with some of the most useful tips for organizing a company tour. These tips are guaranteed to get you new investors and workers, impress your higher-ups, and boost your credibility as a business owner.

Safety First

Let’s say that you own a manufacturing facility that makes a lot of noise daily. Hosting a company tour would be difficult there, but not impossible. So, in order to protect your visitors from excessive noise and allow them to hear you comment on your day-to-day activities, you will need to provide them with high noise communication headsets. On the other hand, if your facility has a lot of overhead risk (like a construction site), your visitors will need hard hats. Some areas might even require a safety suit.

If your visitors feel safe during the tour, you can rest easy knowing that they’ll consider your factory just as safe. However, don’t go overboard with the precautions. For example, a typical office business doesn’t really need noise-canceling headsets or safety glasses for eye protection.

Plan Your Attack

Nothing, it seems, can be more complicated than planning a perfect company tour. Sure, it makes sense to do the basics first, like announce the tour online or print invitations in advance. However, once your prospective clients are there, what should you show them, and how should you do it?

 Well, the most effective plan of attack would probably be to show them the average (or lacking) elements first, and then move on to the best features of your business. That way, the visitors get a clear picture of what they can expect. In addition, try to aim for a date that will show your facility working at full capacity. They would want to see your business as full and busy as possible.

Proper Introductions

It seems like a simple step, but a lot of business owners fail to have the best openers, so to speak. They fail to provide basic, proper introductions to their companies, which can instantly disinterest or outright bore the listener. And that can be incredibly damaging for your business’s future.

So, approach introducing your business as if you would do it on social media or the company website. Let the listeners know a bit about the history of your venture, what your stated missions and goals are, and how you intend to reach them. You can get into the specifics during the tour itself. But then again, that’s what the tour is there for in the first place.

Let the Venture Speak for Itself

When the visitors are taking your tour, they will pay attention to three details in particular, whether consciously or otherwise:

  • The appearance of your enterprise
  • The products on display
  • Your employees and staff
If you’ve had a positive relationship with your workers up until that point, you should have no issues on that front. However, if you can, make sure to spruce up your facility a bit. A factory or an office space where everything looks to be in order will attract more people to it. And yes, that also goes for noisy factories that handle inherently messy, dirty, or cumbersome products. In addition, if your business is a manufacturer, don’t be ashamed to put your products on full display. In fact, employees using your products in their work would be a foolproof bonus.

Provide for the Visitors

Some businesses offer food and beverages. Others hand out shopping vouchers and/or gift cards. Yet others rely on standard-issue stationery gift packages. And one or two might even opt for an unusual gift, like a short weekend trip somewhere or an company branded toy. No matter what it is, a free gift is always welcome.

Naturally, as a business owner, you don’t have to provide a single thing during the tour. It’s not mandatory, nor is it a guarantee that you will land more investors or employees that way. However, it’s definitely better to be remembered as a generous business owner rather than as a frugal one.

Display Company Issues

Yes, it sounds contradictory, but you will want to be upfront with your visitors. Stating the key flaws in your business the right way will show that you are willing to improve and that you’re not afraid to admit your shortcomings. But even beyond that, it’s a great selling point for the business if you manage to display said issues in the right way. Frame each failure and misfire as an opportunity to learn.

Stand Out

In São Paulo, Brazil, you can immediately recognize the Mahle Metal Leve Tech Center because of how easily it blends with the surrounding environment. It looks like a little hill with all of the natural elements implemented seamlessly with the factory’s architecture. Aerzen’s Coastville, PA facility is also environmentally friendly, with its rooftop garden and a rainwater recycling system. Or how about a pipe rolling factory in Chelyabinsk, Russia, that looks like a pleasant, wood-floored office space with tree saplings and vivid colors? And let’s not forget that Penfield factory in Syracuse with a house on top of it.

You can already recognize the pattern here. If you want your tour to succeed, offer something unique and one-of-a-kind to your tour guests. It doesn’t even have to be something huge, like in the examples above. You can try something as simple as having a gaming room with all the latest consoles, or a small indoor mini-golf course.

The Bottom Line

Company tours can be tricky, even to seasoned businesspeople. So, if and when you decide on organizing one, approach it carefully. However, don’t take small missteps and missed opportunities to heart. Instead, use them as a learning experience and improve your next company tour, as well as all others that will inevitably follow.

Author: Rick Farrell, President,

Farrell is North America’s foremost expert in improving manufacturing group communication, education, training and group hospitality processes. He has over 40 years of group hospitality experience, most recently serving as President of for the last 18 years. He has provided consulting services with the majority of Fortune 500 industrial corporations improving group communication dynamics of all types in manufacturing environments.